Gerber Social
Lettering, Illustration, Social Post Design
Leading into the holidays, we worked with the team at Gerber to help create a series of seasonal social assets for a few of their internal campaigns. Nearly all featured lettering and illustration, and centered around Gerber’s products and family-focused messaging from Thanksgiving to New Year’s Eve. All social assets were shared via Gerber on IG, Pinterest or Facebook, as well as their website. Collaborators: Katie Reuschle (Art Direction)
Freshful Start
To celebrate the launch of Gerber’s Freshful Start Organic Veggie Bites in Target, we created a series of illustrated stills showing the Bites’ journey from store to table during the hustle and bustle of the holiday season. The illustrations were then later transformed into a series of animated social assets. 
Holiday
To celebrate the end of the year, we worked with Gerber to create a small collection of holiday-themed social assets, featuring: a Toddler charcuterie board, Strawberry Apple Puffs among a sea of gifts, and a nod to the day-after-New Year’s dread of putting away the decorations. 
12 Days of Giveaways
Every year, Gerber hosts a social media gifting campaign, “12 Days of Giveaways,” where they give out a variety of gifts (for little ones and parents) each day leading into the holidays. For this year’s 12 Days, we designed the social assets (for IG Posts and Stories), along with a series of holiday-themed illustrations and environments for each day and set of gifts. 
And more!
We also created a series of other social assets for Thanksgiving, the 2020 election, holiday recipes, and more that were shared via Gerber’s IG, Facebook and Pinterest accounts. 
