Roswell Park Recipes
Art Direction, Illustration, Lettering
Roswell Park came to our friends at Addo Productions looking to create a nutritional video series, featuring healthy recipes for current cancer patients and survivors. We partnered with them to create custom illustrations and recipe graphics for each of the videos, and brought in Maddie Boyle to bring them to life. Bringing a sense of joy, brightness and accessibility to healthy eating was a huge priority in creating the visual assets for each video, and we wanted all design choices to cultivate a positive and encouraging viewer experience. Collaborators: Addo Productions (video), Maddie Boyle (Animation)
Color Palette
We started out by pulling a series of bright and saturated swatches for the fruit and vegetable illustrations featured in the video series. We wanted all the illustrations to feel like they came from the produce section of a dream grocery store—juicy, delicious and ready to eat—while making sure the colors were still natural enough to feel realistic. 
Illustrations
When actually drawing the produce, we decided to bring in some texture and gradients to add a little depth and richness. We wanted the orange slice to feel juicy, the spinach to feel crispy, the apple to feel shiny and the broccoli to feel snappy. We ended up with the colorful and balanced spread of fruits, veggies and superfoods below. 
Initial Concepts
We started out with a variety of different visual concepts for the illustrations and title/end card graphics, featuring place settings, monochrome fruits and veggies, supporting typography, and inventive ways to bring in Roswell Park's signature blue. 
Title Cards
After landing on a layout for the title and end card graphics, we worked with Maddie Boyle to bring everything to life. Each title and end card (for a total of 4 videos) features the illustrated fruits + veggies and custom lettering treatments for each set of healthy recipes.
Ingredient Lists
To help highlight the recipes featured in each video—and make cooking them at home easy for viewers—we also designed a series of recipe cards that were overlaid into each video. Each card highlights all the ingredients needed, as well as where each recipe was sourced from. 
Final Videos
After pulling together all of the video graphics and cooking footage from Roswell Park, Addo Productions produced a collection of 4 different videos for the nutrition series. Each one features our animated graphics throughout, as well as footage of dietitians from Roswell Park preparing each of the featured recipes. Check them out below!
